What is Search Engine Optimization? Search Engine Optimization is a process of optimizing your website to rank higher in search engines like Google, Bing and Yahoo.Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. Why Search Engine Optimization? The dynamics of business has changed much in the past few years. With the increasing competition, strong online presence and brand reputation is mandatory for every business organizations to be very successful. Businesses are dependent on search engines like Google and other online medium to bring more visitors to their website which in turn would help them increase sales. For a business to be successful, SEO or digital marketing has to be done
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