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Google Ads
Course Duration: [15 days] 15 hours]
Overview of google AdWords
Ad rank
Quality score & how to improve it
CPC bid
Creating an google ads account
Google keyword planner
Search volume, paid difficulty & CPC
Keyword match types
Finding Negative keywords & how to add it
Basics of how to optimize ad campaign
Different types of biddings
Types of Extensions
Landing page features
How to select the campaign is suitable for a business
Display networks & Search networks
Dynamic search ads
Audience manager
Google Ads conversion tracking setup in GTM
Google Ads remarketing setup in GTM
How to improve CTR
To set up different types of targeting
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