Google Ads

Course Duration: [15 days] 15 hours]

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  • Overview of google AdWords
  • Ad rank
  • Quality score & how to improve it
  • CPC bid
  • Creating an google ads account
  • Google keyword planner
  • Search volume, paid difficulty & CPC
  • Keyword match types
  • Finding Negative keywords & how to add it
  • Basics of how to optimize ad campaign
  • Different types of biddings
  • Types of Extensions
  • Landing page features
  • How to select the campaign is suitable for a business
  • Display networks & Search networks
  • Dynamic search ads
  • Audience manager
  • Google Ads conversion tracking setup in GTM
  • Google Ads remarketing setup in GTM
  • How to improve CTR
  • To set up different types of targeting
seo

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